Your customers search before they buy. They look you up on Google Maps. They read your reviews. More and more, they ask an AI assistant, "Who's a good option near me?"
If something is wrong with what they find, you may never know. They just pick someone else.
An audit shows you what customers and search engines actually see. Then you can fix it.
What an SEO and AI search audit checks
A good audit looks at the places people find you, not just your homepage. Here's what we review:
- Your Google Business Profile. Are your hours, categories, address, and services complete and correct? This is the listing that shows on Google Maps.
- Website basics. Can Google read your pages? Do your page titles say what you do and where you work?
- Speed. Does your site load quickly on a phone? Slow pages lose visitors.
- Listings consistency. Is your name, address, and phone number the same everywhere it appears online?
- Reviews. How many do you have, how recent are they, and are you replying?
- How AI answers describe you. When someone asks an AI tool about your type of business, is your information accurate?
Small issues quietly cost you customers
Most problems aren't dramatic. They're small and easy to miss.
Old holiday hours. A wrong phone number on a directory site. A missing service category. A page that takes too long to load on a phone.
Each one can send a customer to a competitor. Google says it plainly: "Businesses with complete and accurate info are more likely to show up in local search results" (Google Business Profile Help).
AI search runs on the same good information
AI answers, like Google's AI Overviews and chat assistants, pull from information that is clear, consistent, and trustworthy. There's no secret trick to get in.
Google's own guidance says the usual SEO basics still apply to its AI features. That includes keeping your Business Profile information up to date (Google Search Central).
So if your details are mixed up across the web, AI tools may get them wrong too. Clean, consistent information helps both kinds of search.
An audit alone isn't enough
An audit is a map, not the trip. Knowing about a problem doesn't fix it.
The value comes when the issues are corrected: listings updated, pages cleaned up, and speed problems solved. That's why we recommend acting on an audit soon after you get it.
No honest provider can promise a certain ranking or amount of traffic. Google decides that. What you can control is giving search engines and customers accurate, helpful information.
Why regular check-ups help
An audit is a snapshot of one moment. Things change. Hours shift, directory sites edit your details, competitors update their profiles, and search keeps evolving.
A regular check-up catches new problems early, before they cost you calls and visits.
Get started
LPM is a remote growth partner for small and medium businesses across North America, based in Prospect, Kentucky.
Start with a free online checkup. You'll get a quick look at how your business shows up online, with results in 24 to 48 hours.
Want the full picture? Our $199 written audit covers everything above in plain language. If you book SEO fixes within 30 days, the full $199 is credited toward them.
Either way, you'll get personalized help from LPM.