About

A growth partner for small and medium-size businesses

LPM Strategy helps owners fix what's holding them back online, get found in local search wherever they operate, and hand off the repeat work to automation.

Meet the team

One founder, a specialized team

Lance leads every project, backed by a team of specialists who each focus on one part of helping your business get found and save time.

Owner & Founder

Lance

Lance founded LPM Strategy to give small business owners the same tools bigger companies use, without the agency runaround. He leads every project, from the first checkup through launch and ongoing care.

Email Lance directly at lance@lpmstrategy.com.

Chief Operating Officer

Keeps every client project moving from first look to finished result. Coordinates the whole team, from the search audit and competitor research to the website and chat assistant, and turns a long list of fixes into a clear plan that shows what to do first and what will bring in more customers.

SEO/AIO Expert

Helps your business show up when nearby customers search Google or Google Maps, or ask an AI assistant for a recommendation. Audits your Google Business Profile and website, then drafts the fixes that matter most, ranked by impact, using only honest, Google-approved methods so the results last.

Marketing Analyst

Keeps an eye on your competitors so you don't have to. Studies their websites, Google profiles, reviews, ads and offers, compares them with yours, and shows you where you're ahead, where they are, and a few simple next steps to stand out.

Marketing Creator

Turns the plan into things your customers actually see: websites and landing pages, social posts, ads, flyers, logos and email campaigns. Everything is written in your business's own voice and built to modern search standards, and nothing goes live until you've approved it.

AI Chat Expert

Designs, trains and installs a friendly chat assistant that answers your website visitors 24/7. It learns your services, hours, FAQs and the way you talk, answers questions accurately and sends new leads straight to your inbox, then keeps getting better based on what real customers ask.

What we believe

  • Start with facts: check before you change anything
  • Use the business's real information, never made-up claims
  • Make the owner's day easier, not busier
  • Nothing goes live without the owner's approval

Where we work

We work remotely with small and medium-size businesses across North America, from single-location shops to growing multi-location teams. Every checkup, fix and assistant is tailored to the customers you serve where you are. See how a project with LPM Strategy works.

Start with a free online checkup

Tell us your business name and website. We'll look at your Google profile, site, mobile experience, speed, search basics and reviews, then walk you through what we found in plain English.

Why an SEO and AI-search audit matters

Request my free checkup